Mastering the digital marketing basics

Mastering the digital marketing basics
The digital landscape of today often either scares off marketing professionals who feel they aren't high-tech enough to implement a successful online strategy – or tempts them to leap into the complicated but fancy world of high-tech CRM. The reality …
Read more on Observer (blog)

What to expect at this year's SXSW: Marketing, makers and shadow events
Unfortunately, you're going to need them because I'm pretty sure that — assuming it hasn't happened already — this will be the year the marketing mavens at SXSW finally overwhelm those who are here to party and play with technology. In other words …
Read more on GigaOM

Marketing to Indonesia's innocent consumers
But to succeed in the country, multinationals and local consumer companies need to do more than simply come up with products and marketing campaigns that appeal to the middle class. Much of the expansion in the middle class will come in second and …
Read more on Financial Times (blog)

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