McDonald's launches digital marketing push

McDonald's launches digital marketing push
“Since 2013 we've tripled our digital media spend and we will continue to increase it,” he said. Create Your Taste, which encourages customers to build their own “gourmet” burger from 30 available ingredients, is more reinvention platform than …
Read more on The Australian

10 Must-See Digital Marketing Stats From the Past Week
According to Q4 2014 research from Adobe Digital Index, 20 percent of clicks on Google search links for retailers were on its Shopping Ads. Indeed, follow the money, Facebook. 6. From August through November last year, personal finances app Acorns …
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