MD Meets MMR: Creating a Marketing Campaign for a Hospital

MD Meets MMR: Creating a Marketing Campaign for a Hospital
While some companies lend themselves to creative marketing campaigns more so than others, most marketing efforts generally consist of identifying competitive advantages, branding the client, and telling a story that people will engage with. But what …
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Nokia: Windows Phone Success Based on Great Portfolio, Marketing — Not
According to Nokia EVP of Sales and Marketing Chris Weber, Nokia is taking all the necessary steps to build a firm foundation instead of using a "silver bullet" product to launch the company into good mobile standings. "I don't think there's a silver …
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Health Groups Target Katy Perry for Marketing Pepsi
Can nutrition watchdogs shame Katy Perry to stop marketing Pepsi? A group of seven health organizations are going to try. On Tuesday, they plan to run an open letter to Perry urging her to not "exploit [your] popularity by marketing a product that …
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