Event on 2013-10-17 09:00:00
A brand new conference dedicated to analytics, marketing measurement & CRO
MeasureFest is dedicated to exploring the convergence of web analytics, conversion rate optimisation and usability; in the practical, in-depth and comprehensive style that you’ll love.
MeasureFest will be held at Logan Hall, located in the Institute of Education near Russell Square, London. This is the same amazing auditorium we used in May for the last Content Marketing Show with space for up to 1000 attendees. It’s super easy to get to, being less than a 5 minute walk from Russell Square Tube Station and next to the beautiful Russell Square Gardens, which, weather permitting, would make an awesome place to spend the lunch break!
Tickets are now available though we expect the event to sell out quickly.LIES, DAMNED LIES, AND STATISTICSSUSAN HALLAM – MANAGING DIRCTOR, HALLAM INTERNET
You’ve got the data, and now you need to make it tell the right story. Susan will give examples of most common mistakes interpreting digital data, and ways to avoid the typical pitfalls. If you need your data to tell a particular story, then she will also show you techniques for getting your point across accurately and effectively. Susan has worked in digital marketing since 1993, and has seen it all: how to skew the data, how to make truly deceptive graphs, and the very best ways to misuse and abuse your numbers. She is an award winning speaker, and has presented at Search Engine Strategies, SMX, and the Conversion Conference.
Event Date: 17 October 2013
Event Location: Logan Hall
Event Timing: 08:30 – 17:00
Event Fees: Free
How to book: Book online at https://measurefestoct13.eventbrite.com/
To Book Your Place
at Logan Hall
20 Bedford Way
City of London, United Kingdom