Meet the Flavor Force, Popsicle's Marvel-Created Marketing Superheroes

Meet the Flavor Force, Popsicle's Marvel-Created Marketing Superheroes
As part of a new superhero-themed campaign launching today, Popsicle will launch comic books featuring its orange, cherry and grape-flavored frozen treats as characters designed by Marvel Custom Solutions. The books will be released on June 21.
Read more on Adweek

CRM Retargeting? The Next Wave Of Big Data Utilization For Marketing
Essentially that's the question marketers are asking you when they are targeting you. For instance, you're on Amazon looking for a season of “House of Cards” but you left without buying it. The next time you hop on Facebook, you'll find ads related to …
Read more on Forbes

CIOs at Pivot Point of Dimensional Marketing
That's how Nelson Kunkel, a director with Deloitte Digital, describes the radical shift taking place today in enterprise marketing. Fading are heavy investments in mass marketing; instead, companies are targeting their marketing dollars to tailored …
Read more on Wall Street Journal (blog)

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