Meet Your Ideal Customer Oct 2013
Event on 2013-10-17 18:00:00
Meet Your Ideal Customer Thursday, October 17, 2013WorkShop, 1205 E Washington6:00pm to 8:00 pm.
For this seminar, marketing & communications professional Barbara Eilert will share with you how customer maps, personas, and strategic research tactics will be your building blocks to a successful marketing plan.
Barbara Eilert founded Eilert Communications in 2002 to provide strategic marketing and communications services for small- to medium-sized businesses. She assembled and directs a top-flight team of strategists, marketers, graphic artists, and writers skilled in online and offline marketing. In the years since, the company has a proven record of success crafting strategic marketing mixes, resulting in sales growth for our clients. Team skills include digital marketing, integrated marketing strategy, media relations and PR.
A skilled marketing and sales professional in her own right, Barbara has served Fortune 500 companies like Ocean Spray Cranberries, Sara Lee Corporation
and Boral Lifetile. From start-up companies to billion dollar businesses, Barbara’s experience spans many industries and leading brands in technology, healthcare, building and consumer package goods (CPG).
She counsels companies on business strategies, marketing mix and visibility campaigns. Her media work has benefited clients with mentions in national publications like the Wall Street Journal and Forbes.com. Her team works with clients on website re-design, social media and collateral to maximize results.
Barbara has generously given of her time to the community. She’s served on boards for Community Health Charities of Kentucky, HealthSpan International and the Louisville Bach Society. She’s also contributed her marketing talents to Louisville’s Art in the Arbor festival. Barbara serves as an adjunct faculty member at the Rubel School of Business for Bellarmine University. She teaches MBA courses on entrepreneurial strategy, marketing strategy and using improv for communication skills.
Register Here! Fee per person
1767 Bardstown Road
Louisville, United States