Meta Descriptions: How Half the Job of SEO is Usually an Afterthought

Meta Descriptions: How Half the Job of SEO is Usually an Afterthought
The trouble with SEO and many SEO professionals is a pure fixation on rankings. Sounds crazy, but it is a problem. Forget the stuff that comes from really poor search marketing. Shady link building, an unhealthy obsession with the glamour keywords (i.e …
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3 Ways for Agencies to Sell More Clients on PPC
Organic results are unreliable and have shrinking real estate on the SERP, especially on mobile. Further, we've found that the most high-intent searchers (people who are really ready to buy) are more likely to click paid results than organic results …
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Intent Marketing: The Life-Changing Magic of Giving People What They Want
This is why, if you want to get results from content marketing, it's crucial to be the best response to the intent of the query on the first page. If you don't meet the intent of the query, users are going to pogo right back to the SERP, and remember …
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