Microsoft Taps Digital Marketing Veteran and Former MSN Executive Bob Bejan

Microsoft Taps Digital Marketing Veteran and Former MSN Executive Bob Bejan
Microsoft is reaching into its past to find a new leader for its ad sales operations. Bob Bejan, who worked in both Business Development and sales for Microsoft's MSN portal over a decade ago, has been named North America Vice President of Sales and …
Read more on Wall Street Journal (blog)

Akron RubberDucks nominated for creative marketing and promotions award
In its first year since the Akron Aeros were renamed, the team was nominated for the Eastern League Larry MacPhail award for creative marketing and promotions. MacPhail was a Major League Baseball executive from 1933 to 1947 who introduced night …
Read more on The Plain Dealer – cleveland.com

Memes and science are key to memorable marketing language
A flying swan The warning “a swan is strong enough to break a man's arm” is a time-tested meme. Photograph: Max Ellis. Science isn't the enemy of creativity. The two mingle happily. Steve Jobs insisted that instead of the original design for Pixar's …
Read more on The Guardian (blog)

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