Mid-Missouri PRSA Annual Fall Conference
Event on 2015-10-22 09:00:00
The annual Mid-Missouri PRSA Conference bring communication and marketing professionals together for networking and to learn top trends affecting the industry. Whether your day is spent in state government, healthcare, education or at a local startup, you will take away key points for successful marketing, social content and new tools used to engage your target audience. Meet and learn from other mid-Misosuri professionals to gain relevant insight from those sharing similar career challenges and experiences. Parking passes will be provided for attendees, and lunch will be provided. After the sessions, a networking reception begins at 4 p.m. until 4:45 p.m. Thank You to our sponsor, Caledon Virtual! 2015 TENTATIVE AGENDA: 9-9:45 am – New Approaches to Storytelling Jon Stemmle, Associate Professor of Strategic Communication, University of Missouri Jon Stemmle will present new approaches to storytelling– and how using stories can really increase communication message effectiveness. Jon Stemmle is an associate professor of strategic communication and former director of the Health Communication Research Center at the Missouri School of Journalism. He teaches classes in public relations, health and science communication, social media, event planning and integrated marketing campaigns. His primary research interests involve health-related community-based participatory research, tailored health communication and non-traditional learning. 10-10:45 am – Unlikely Allies: How PR and SEO Win Together Heather Physioc, Associate Director of Organize Search, VML; President, Tentacle Inbound The Press Relations industry shares surprising commonalities with Search Engine Optimization, and the people who understand this connection will be uniquely poised to achieve strategic advantages in marketing. In this talk, attendees will learn how the powers of PR and SEO combine to drive more powerful results for brands. Discover where the unique skills of each practice overlap in unexpected ways, and learn how to leverage them together to truly win for your clients. 11-11:45 am – Taking the “Shiny” out of #Social with SnapChat and YikYak Nikki Sunstrum, State of Michican Social Media Specialist; Chair of Michigan Social Media Board Noon-12:30 – Lunch & Networking 12:30 – 12:50 – Board Meeting 1-1:45 pm – Consulting 101: Finding the Resources to Get Started (Panel Discussion) Do you want to start your own company? Maybe you already have, and you're searching for freelancers and other resources to help you get to the next stage. Or maybe you're looking for opportunities to freelance and don't know how to get started. This panel discussion will bring together PR and marketing consultants to discuss why they took the plunge, how they source for clients and how they find the right support network to handle any job – large or small. 2-2:45 pm – Tradigital Marketing: How Forward Looking Companies Innovate for the Future Tron Jordheim. Marketing Innovator Learn how an innovative company mixes traditional marketing, digital, mobile, multi-channel, search, pay per action, inbound and online lead tactics. Or what Jordheim likes to call "Tradigital Marketing.” As Chief Marketing Officer for a growing medium sized multi national multi location real estate rental firm, Jordheim ran a media and PR strategy using social media, marketing automation & live sales agents to generate leads, nurture current customer relations and innovate for the future. 3-3:45 – Reciprocal Relationships: Creating B2B Partnerships Ann Merrifield, Director of Business Development, Columbia College Ann Merrifield is the Director of Business Development for Columbia College. Her primary responsibility is to cultivate partnerships with a wide range of public and private employers to meet professional development needs in the work place and support increased enrollments at Columbia College. Two of Ann’s top strengths are her Positivity and her Woo (winning over others). In other words, she is usually happy, loves to talk – and is pretty good at listening, too!
at Reynolds Alumni Center
700 Conley Avenue
Columbia, United States