Millennium & Copthorne Hotels Engage Greenlight to Manage Integrated Search Across European Portfolio

(Vocus/PRWEB) 17 March 2011

Millennium & Copthorne Hotels (MLC.LN) has appointed specialist search marketing and technology firm Greenlight, to manage its PPC (pay-per-click) and SEO (search engine optimization) strategy across its entire European portfolio of hotels.

Millennium & Copthorne Hotels is an international hotel group with over 100 hotels in Asia, Australasia, Europe, the Middle East and the United States. The company owns as well as manages most of its hotel properties, making it one of the largest own and managed hotels groups in the world. Listed on the London Stock Exchange, Millennium & Copthorne Hotels annual revenues exceeded

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