Mind Your Practice
Event on 2015-01-16 11:30:00
April 17: The Power of Video Marketing
Today, 1/3 of all online activity is spent viewing videos; two minutes is how much longer viewers stay on a web site that includes video content, and currently 90% of all online viewers say they find video helpful in their purchasing decisions. So, if businesses don’t have any video content, then they’re missing out on connecting with prospective clients. In this workshop, we will discuss the effectiveness of videos at driving more sales, why producing videos doesn’t have to “break the bank” and how they can be quick and relatively easy to produce.
The health care industry is undergoing dramatic changes due to reform uncertainty, increasing regulations and changing consumer trends. Simply put, to be successful, medical practices must embrace marketing while maintaining compliance in a rapidly evolving marketplace.
Mind Your Practice is a series of workshops targeted to physicians and practice managers responsible for practice development and marketing. The sessions will provide the tools needed to attract new patients, increase profitability, and ensure compliance. Topics include social media, video marketing, community programs and health fairs, emphasizing HIPAA and Meaningful Use compliance.
Attendees can expect to leave each workshop with proven approaches to creating a successful practice. Each session includes specific and actionable strategies that increase visibility, understanding and profitability.
The lunch and learn workshops are held on the third Friday of each month February through June from 11:30 am to 1 pm. Attendees will enjoy a catered lunch and professional networking at each event.
May 15: Getting Found: Social Media Marketing
Because Reputation Matters…Your reputation online is as important as what is said about you around the water cooler. Word of mouth and referral marketing isn’t new, though social media and online business listings add a new twist, extending the reach to a much wider audience. Both are powerful tools in online marketing. When done correctly, they showcase expertise, increase brand awareness, and drive traffic to your website. In this session, Jasmine Holmes, an online marketing expert and owner of 910 West, will show you how to leverage social media marketing without wasting time or money.
June 19: Health Fairs to the Rescue
at Cooper Crossing Executive Suites
1820 E Ray Road
Chandler, United States