Mini MBA in Email Marketing to drive sales and retention

Mini MBA in Email Marketing to drive sales and retention
Event on 2014-10-07 09:30:00

Email Marketing Workshop

Who is this workshop for and what are its objectives

  • This course is aimed at managers, personal trainers, marketers, business owners and professionals looking to use email and sms marketing effectively as a business tool to drive more sales and better customer/member engagement
  • Give take aways for you to immediately implement in your business
  • Focus will be on using examples from Fitness, Leisure, Sports, Spa sector, but tools can be applied to all B2C and B2B businesses
  • This workshop demonstrates to participants how to create effective email marketing campaigns
  • It shows participants how to capture data for email lists on an opt-in basis
  • It demonstrates how to design and write engaging email campaigns and how to track performance using email client analytics
  • Market segmentation , targeting and the latest on precision marketing


Course Content

  • Introduction and Overview Email & SMS Marketing and Best Practices
  • Overview of features of Email Marketing Platform
  • Writing effective and engaging subject lines
  • Split Testing
  • Writing effective and optimised email copy
  • How to create and manage email marketing campaigns
  • Creating and maintaining email marketing lists
  • Using and understanding Email Marketing Analytics- measure, measure, measure
  • Social Media links- sharing and data capture
  • Social Media tool in Momentum Connect
  • Integrating with other marketing, selling and retention platforms (eg CRM, online platforms)
  • Hands on practice – BYOD (bring your own device with wifi capability)
  • Latest in Precision Marketing and Audience Segmentation

  •  Trainer: Kilian Fisher FCIMSPA, MIOD, Dip.M, DMS

Kilian Fisher is Marketing Director & Co-Owner of MomentumBD Ltd with Companies established in the UK & Ireland. He is also a founding IHRSA Europe Council Member and IHRSA representative to BIAC/OECD and UFIT (Inclusive Fitness) European Project and formerly CEO ILAM (Irish Fitness/Sports/Leisure Industry body).

 With his extensive Industry experience together with a Masters level Diploma in Strategic & Digital Marketing, Kilian possesses a unique expertise to effectively apply the latest in Digital Marketing to the Fitness & Leisure Club sector. Kilian has presented on this topic around the UK and Ireland as well as at the IHRSA International Convention in San Diego (2014) and IHRSA European Congress in Madrid, Spain (2013)



at Branston Golf and Country Club
Burton upon Trent, United Kingdom

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