MMA Unveils 2014 Regional Smarties Winners for LATAM and North America

New York (PRWEB) October 01, 2014

The Mobile Marketing Association (MMA), the leading global trade association for the mobile industry, today announced the winners of the coveted 2014 Regional Smarties for LATAM and North America. After months of deliberation by a panel of leading marketers and mobile experts, the MMA announced the winners at an awards gala culminating its annual SM2 Innovation Summit.

Now in its tenth year, the Smarties regional programs provide very tangible benchmarks around mobile marketing creative and effectiveness. Winners were selected from over thousands of entries from North America and LATAM.

We saw a record number of incredibly strong entries for our Regional Smarties this year, said Sheryl Daija, chief strategy officer, MMA. Its clear that brands in both North America and LATAM are innovating in the mobile space like never before and are investing heavily in finding new and creative ways to build stronger bonds and better loyalty with their customers.

Awarded Best in Show in LATAM, Heineken and PorQueN

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