Mobile Content Marketing Means New Opportunities and Challenges

Mobile Content Marketing Means New Opportunities and Challenges
Among them are "content marketing" and "mobile." But what happens when those terms collide, and you have to start thinking about mobile content marketing? If you haven't already started pondering how to fit this into your content strategy, it's time to …
Read more on EContent (press release)

Manufacturers look to produce in content marketing
Lincoln Electric isn't the only local manufacturer practicing content marketing, but as a whole, the industry has been a bit slow to embrace it in a big way. According to a 2015 study on B2B manufacturing content marketing from the Content Marketing …
Read more on Crain’s Cleveland Business

3 Ways Ebooks Could Help Improve Your Content Marketing Strategy
Due to Google's new search algorithms, Jesse Noyes, senior director of content marketing for Kapost, says that "thin" online content, like low-quality guest blog posts are out this year and that "fat" content is in for the year 2015. She also explains …
Read more on Huffington Post

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