Atlanta, GA (PRWEB) October 10, 2013
Savvy entrepreneurs are turning to smart phones and tablet computers to make smarter decisions about franchise opportunities and which businesses to buy.
According to the latest data from the largest network of franchise-investment directories, more than one-third of online franchise-investment inquiries now come from mobile devices.
Its doubled again, for the second year in a row, said Michael Alston, president of Landmark Interactive.
Last year, we were surprised to see new-business investors contacting franchisors through these smaller screens, said Steve Olson, president of the Franchise Update Media Group. This year, its astounding to how much recruitment actually starts there.
Smart marketers will find a way to connect with prospects in the mobile channels, Olson said.
New research was shared with industry executives at the Franchise Update Leadership and Development conference in Atlanta today, based on visits to the largest online franchise recruitment sites, including Franchise.com, FranchiseOpportunities.com, FranchiseSolutions.com, FranchiseGator.com and BusinessBroker.net. The companies have pioneered online franchise sales since 1995.