Mobile Marketing Commands a Third of Total Digital Spend, and Google Takes

Mobile Marketing Commands a Third of Total Digital Spend, and Google Takes
Mobile marketing now accounts for nearly a third of all digital advertising dollars spent globally. Google earned more than $ 8.8 billion from mobile advertisers in fiscal 2013. Facebook, in a distant second place, brought in just over $ 2 billion, up …
Read more on Social Times (blog)

Get a Digital Marketing Education in 3 Days for Just 9
I often come across syllabi for college marketing courses that cite articles, posts, and books I've written, and the content is usually pretty dated. Shawn Collins graduating college That got me thinking about the state of digital marketing and higher …
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Global Study Shows Marketers Missing Digital Opportunity
“These survey results demonstrate that we aren't quite delivering on digital marketing's full potential yet. We now have the technology and know-how to target relevant and personalized marketing messaging and media to our customers. Shame on us, if we …
Read more on EON: Enhanced Online News (press release)

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