Mobile Marketing Startup Kahuna Raises $11M From Sequoia

Mobile Marketing Startup Kahuna Raises M From Sequoia
He highlighted “AtoE Testing” as a key part of Kahuna's approach, a variant of A/B testing in which five different marketing messages are tested simultaneously. The ultimate result, Marchick added, is apps that actually send fewer promotional messages, …
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5 Frightening Facts About Content Marketing in 2014 recently published a great article on how to “Crush Content Marketing in 2014.” The tips are spot-on and all but guaranteed to work. But they're not user-friendly. In fact, what they say about content marketing is downright scary.
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This Cheat Sheet for Content Marketing Will Make Your Day
Today's marketers think a lot about producing great content for their audiences. But anyone who has done this successfully knows there's more to launching and sustaining a content program than turning out engaging articles, videos and social posts—as …
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