Mobile & Tablet Click Curves Confirm: Your Site is Either Page 1 or Nowhere

Mobile & Tablet Click Curves Confirm: Your Site is Either Page 1 or Nowhere
This is because click curves to date have been based on CTR from desktop-based searches; yet for many brands the majority of traffic now comes from tablet or mobile; due to their smaller screen sizes they display different SERP formats. Growth in …
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Mobile search – A blessing or curse for marketers?
It's true that brands must compete for limited SERP real estate as the mobile revolution takes root, but the challenges they face shouldn't outshine opportunities they gain. Consumers armed with smartphones and tablets are often considered 'always-on …
Read more on Brafton

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