Mobile Use Impacts Digital Marketing, But Budgets Lag

Mobile Use Impacts Digital Marketing, But Budgets Lag
According to a study from Econsultancy and SEMPO, summarized by Marketing Charts, the increased use of mobile by consumers is having a significant impact on a variety of digital marketing efforts. Describing the impact of trends and technologies on …
Read more on MediaPost Communications

Push Messaging Expert Urban Airship Unveils New Marketing Solution
Mobile push messaging specialist Urban Airship took the wraps off a new product today at the Mobile World Congress, which is squarely targeted at marketers. Urban Airship has made a name for itself by providing push-messaging features for other …
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Infographic: Marketers' Three-Ring Focus
Marketers' need to constantly juggle channels, preferences, and budgets can make marketing feel like a circus. But when it comes to their 2014 objectives, marketers aren't clowning around. They list driving increased conversion rates (47%), increasing …
Read more on Direct Marketing News

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