Mobile/Location-Based Marketing Predictions For 2014 From 10 Experts

Mobile/Location-Based Marketing Predictions For 2014 From 10 Experts
While I plan to do another “trends” post in early January (see what I had to say for 2013), in this post, I've asked several of my mobile-savvy colleagues to weigh in on what 2014 has in store when it comes to mobile and location-based marketing.
Read more on Marketing Land

BofA's Merrill to Pay 1 Million Over Norma CDO Marketing
Bank of America Corp.'s Merrill Lynch agreed to pay about $ 131 million to settle U.S. regulatory claims it failed to tell investors that hedge fund Magnetar Capital LLC had a role in selecting assets for two 2006 mortgage-backed securities. Magnetar …
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From Drab to Fab: Marketing Plan Crash
Creating a successful marketing plan is not fast, easy, or free; This article debunks the three most common myths that prevent marketers from developing a plan that improves and proves the value of marketing, and provides tips on how to approach this …
Read more on 4Hoteliers

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