Modern Marketing Partners Launches Software Technology Practice

Naperville, IL (PRWEB) May 11, 2015

Modern Marketing Partners, a leading full-service, business-to-business marketing agency based in the Chicago region, has launched a software technology marketing practice to provide category expertise and complete marketing services to software publishers, channel partners, IT services firms, cloud and mobile solution providers, and related technology brands.

Modern Marketing Partners (MMP) has extensive experience managing marketing for regional, national and global software technology brands including Intacct cloud accounting software (channel marketing), Evolution1 (health benefits software), Nexonia expense software, Business Objects (SAP), Eaglesoft (clinical software), Cloud Accounting Institute, and others.

Recently, MMP implemented a comprehensive digital marketing program for Evolution1, the leading employee healthcare benefits software. The ongoing initiative includes blogging and content marketing, publicity, events, search engine optimization, social media marketing, and more. The program has achieved triple-digit increases in website traffic, thousands of lead registrations, and national publicity placements.

Software technology is changing rapidly, and requires very specialized marketing to maximize success, explains Neil M. Brown, Chief Marketing Officer. Modern Marketing Partners is committed to the category, and seeks to develop our practice with forward-thinking brands.

Modern Marketing Partners offers a no-obligation marketing consultation to qualified clients. For more information, contact Neil Brown at 630-868-5061, or visit the software marketing practice webpage.

About Modern Marketing Partners

Modern Marketing Partners is a full-service, business-to-business marketing and communications agency specializing in such traditional marketing as branding, advertising and publicity, integrated with complete digital marketing including websites, search, content and social media. For more information, visit our website, or follow us: MMP Blog, Facebook, Twitter, YouTube, and LinkedIn. Questions? Call Heather Hawes at 630-868-5063.

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