MODULE E, NEW YORK: CUSTOMER ACQUISITION THROUGH DIGITAL MARKETING
Event on 2017-07-10 13:00:00
Professor: Kim RustCourse ID: 9051Course description: In this experiential learning class, students will create a digital marketing strategy for a real business from the ground-up and optimize it for multi-channel traffic acquisition. This will include securing a business to work with, evaluating the competitive landscape, and structuring a digital marketing approach inclusive of paid and organic tactics based on this landscape. By the end of the class, students will have a better understanding of how different digital marketing channels drive users to a website and convert those users based on a targeted call-to-action (CTA) like lead generation sign-up, email sign-up, or eCommerce checkout among many other options. Topics will include (but are not limited to) search engine optimization (SEO), search engine marketing (SEM), display advertising, mobile advertising, content marketing and web analytics. In this class, students will be evaluated on ability to optimize performance and results based on the needs of a digital business. This is a unique opportunity for HULT students to interact with digital marketing professionals that will be teaching from real-world experience within a structured academic setting. Customer Acquisition through Digital Marketing will be highly relevant to students with career interests in digital marketing, mobile marketing, digital advertising, web analytics, ecommerce, start-ups, and customer acquisition. Course schedule: NOTE: Alumni must attend all sessions. Date Start Time End Time Monday, July 10, 2017 13:00 16:00 Thursday, July 13, 2017 13:00 16:00 Tuesday, July 18, 2017 13:00 16:00 Friday, July 21, 2017 13:00 16:00 Tuesday, July 25, 2017 13:00 16:00 Thursday, July 27, 2017 13:00 16:00 Tuesday, August 1, 2017 13:00 16:00 Tuesday, August 8, 2017 13:00 16:00 Thursday, August 10, 2017 13:00 16:00 Tuesday, August 15, 2017 13:00 16:00 *Terms and Conditions By signing up for this elective and paying the administration fee you hereby agree to the full terms and conditions of participating in the 2017 Lifelong Learning program. To read the full terms and conditions please click here.
at Hult Staff, Room 901
41 Cooper Square
New York, United States