Money keywords? Amen.
Even an increased PPC ad budget failed to yield a proportionate increase in conversions. Something needed to be done. Fast. IPSL's managing director, Alan Matchett consulted with a New York-based PPC marketing consulting firm about the company's …
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Will Total Send's aggressive pricing disrupt the email marketing space?
Total Send's founder Luke Wingfield Digby believes that the pay-per-click (PPC) advertising and search engine optimisation (SEO) scenes have become too crowded and expensive. His experience with a previous venture showed that the best return on …
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Live @ SMX London: Essential New Paid Search Tactics – Search Engine Land
In the fast-changing game of PPC advertising, it's absolutely crucial to keep up with new developments and constantly modify, improve and enhance your campaigns. We can help: at SMX London we've got two solid days of content devoted to paid search.
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