Independence, Ohio (PRWEB) September 06, 2013
Mongoose Metrics, a provider of call tracking measurement and attribution solutions for digital marketers, has announced the availability of an enhanced integration with the newly launched Google AdWords Conversion Import feature (https://support.google.com/adwords/answer/2998031).
For the last several years, AdWords advertisers have been able to measure how their online ad clicks have driven online conversions like ecommerce purchases and lead form submissions, said Roy Bielewicz, vice president at Mongoose Metrics. With this new import functionality, AdWords advertisers can now measure how their online ad clicks drove offline conversions, including those conversions that took place over the telephone. This is incredibly powerful, since it allows advertisers to adjust their ad behavior and business rules based on a more complete view of the conversions driven by those ads.
“Google AdWords and enterprise call tracking solutions naturally complement each other as online marketers use search marketing to generate and drive new revenue opportunities,” says Jon Diorio, Googles Head of Product Management for AdWords Reporting & Insights. This is why we are pleased to see innovative companies embracing the opportunity to close the reporting loop between lead generation and enterprise call tracking.”
With the launch of this new AdWords feature, advertisers using both Google AdWords and Mongoose Metrics call tracking technology will be able to upload phone call conversion data (including data for conversions that happened after a phone call) into the AdWords interface. In turn, users will have a more comprehensive view of which ads, keywords and queries, lead to the most cost-effective conversions, giving advertisers and marketers a better understanding of customer behavior. The integration will also allow users to measure their online ad spend and offline sales revenue in one place, resulting in a more accurate measurement of a given keywords or campaigns return on investment.
The ability to add this feature will be immediately available to Mongoose Metrics clients, said Bielewicz.
About Mongoose Metrics
Mongoose Metrics headquartered in Independence, Ohio, is the leader in call tracking, call measurement, and attribution. Founded in 2007, Mongoose Metrics technology provides marketers with a complete view of the customer journey, giving insight into conversions that are driven by digital tactics like SEM, but convert in the call center. This enhanced view of digital marketing effectiveness allows marketers to better allocate their budgets and understand, at a granular keyword level, what is driving conversions. Our clients range from Fortune 500 to small and medium businesses across North America.