Independence, OH (PRWEB) November 04, 2013
Mongoose Metrics, a provider of call tracking measurement and attribution solutions for digital marketers, has announced a new integration partnership with IgnitionOne, a global leader in cloud-based digital marketing technology.
IgnitionOne is a key player in attribution and bid management. Through this integration, customers using both Mongoose Metrics and IgnitionOnes Digital Marketing Suite will be able to properly attribute online ad campaigns to offline phone calls and adjust bids accordingly, said Steve Abbey, co-founder at Mongoose Metrics. And with IgnitionOnes capabilities, theyll have the ability to do this in real-time.
With this integration, session-based data gathered by the Mongoose Metrics API will be automatically fed into the IgnitionOne system, which will in turn attribute calls back to the ads or keywords that helped drive conversions by phone. This data will then be used by the IgnitionOne system to manage paid search keyword bids, giving marketers the ability to maximize their ad spend, and gain insight into keywords that may have been seen as underperforming, but were driving offline conversions.
Understanding what efforts are driving and assisting conversions, whether online or offline, allows marketers to optimize their marketing, not just within a single channel but as an integrated whole, said Roger Barnette, IgnitionOne President. This integration with Mongoose Metrics will help our clients gain an even deeper understanding of the user journey and make it easier to deliver the right message at the right time to the right person.