Mongoose Metrics Announces Partnership with Leading CRM vendor SalesForce to Integrate Call Tracking Data

Cleveland, OH (PRWEB) April 12, 2010

Mongoose Metrics (, an enterprise-level call tracking solutions provider, today announced its partnership with SalesForce CRM, the worlds leading customer relationship management (CRM) software vendor. The novel alliance provides SalesForce CRM users with another robust functionality to more effectively convert prospects into sales.

Specifically — with the addition of call tracking data — SalesForce CRM practitioners now can immediately see a number of invaluable data points, including: which marketing sources are driving phone calls, which keywords are driving calls, the last Web page callers visited before calling, the callers entire click history before placing the call and the callers geographic location as well as numerous customizable features relevant to each clients specific sales needs.

The power of adding call tracking data to SalesForce CRM lies in the dynamic bi-directional flow of information, says Bradley Reynolds, chief executive officer of Mongoose Metrics. He adds, Our data stream of phone call information can automatically create and update leads within SalesForce and conversely, any changes in SalesForce are immediately reflected in Mongoose Metrics data.

Currently, SalesForce CRM helps sales professional generate more leads, effectively market through multiple channels, optimize lead management, convert leads into customers, view all account-related information and activities, keep sales representatives working productively, analyze sales pipelines and see whats working and whats not. Most importantly, an effective CRM solution helps keep sales and marketing focused on filling the sales pipeline and generating more revenue rather than manually tracking sales leads.

Call tracking for CRM software is a no brainer. Its really all about providing access to relevant information about customer activity through the entire sales cycle from marketing source to final sale, says Reynolds.

Overall, call tracking enables businesses to answer formerly mysterious marketing questions such as:

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