Mongoose Metrics Announces Partnership with Leading CRM Vendor Sugar CRM to Integrate Call Tracking Data

Cleveland, OH (PRWEB) June 10, 2010

Mongoose Metrics, an enterprise-level call tracking solutions provider, today announced its partnership with Sugar CRM, a leader in customer relationship management (CRM) software. The alliance provides Sugar CRM users with another functionality to more effectively convert prospects into sales.

Specifically — with the addition of phone call tracking data Sugar CRM practitioners now can immediately see a number of invaluable data points, including: which marketing sources drive phone calls, which keywords generate calls, the last Web page callers visited before calling, the callers entire click history before placing the call and the callers geographic location as well as numerous customizable features relevant to each clients specific sales needs.

For more information about how call tracking integrates with CRM providers, Mongoose Metrics offers a free whitepaper Call Tracking CRM Integration, available for download at

The power of adding call tracking data to Sugar CRM lies in the dynamic bi-directional flow of information, says Stephen Abbey, vice president of Mongoose Metrics. He adds, Our data stream of phone call information can automatically create and update leads within Sugar CRM and conversely, any changes in Sugar CRM are immediately reflected in Mongoose Metrics data.

Currently, Sugar CRM helps sales professionals generate more leads, effectively market through multiple channels, optimize lead management, convert leads into customers, view all account-related information and activities, keep sales representatives working productively, analyze sales pipelines and see whats effective and whats not. Most importantly, however, an effective CRM solution helps keep sales and marketing focused on filling the sales pipeline and generating more revenue rather than manually tracking sales leads.

“Call tracking for CRM software is a no-brainer. Basically its about providing access to relevant information about customer activity through the entire sales cycle from marketing source to final sale, says Abbey.

Overall,call tracking enables businesses to answer formerly mysterious marketing questions such as:

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