Mongoose Metrics Introduces Call Tracking Conversion Analytics at eMetrics Marketing Optimization Summit in Washington, DC

Cleveland, OH (PRWEB) September 29, 2010

Mongoose Metrics, an enterprise-level call tracking and conversion analytics provider, is a proud sponsor of eMetrics Marketing Optimization Summit in Washington, DC from Oct. 3 7. The conference theme, Managing Marketing Metrics: Integrating Outbound Messaging and Inbound Data, promises to ignite conversations and best practices across the entire spectrum of marketing optimization strategies.

Phone conversion tracking is only one part of the marketing analytics picture, but if its non-existent or out of focus you risk making uninformed decisions and misinterpreting data, which in-turn can become costly or even deadly, says Mongoose Metrics chief executive officer, Bradley E. Reynolds.

Reynolds will lead the team of phone call conversion specialists at eMetrics, including marketing director Kathleen Colan and sales professionals, Rob Bisker and Tim Gill. The eMetrics audience is made up of sophisticated marketing analytics professionals who are comfortable taking deep dives into the numbers representing customer behavior. We look forward to sharing our knowledge about phone conversion analytics and learning more about the future of marketing metrics overall, Reynolds adds.

The team also will be actively Tweeting actionable knowledge-points and best practices from the eMetrics speaker sessions at

Conference attendees are encouraged to stop by the Mongoose Metrics booth in the exposition hall or contact us prior to the show to set an appointment (877.784.0496).

Learn more about the eMetrics Marketing Optimization Summit at

About Mongoose Metrics

Mongoose Metrics is the authority for exposing what happens before, during and after phone conversations to assist clients with actionable data for quick and effective marketing spending. The company developed the industrys first patent-pending phone call tracking technology which integrates phone call reports into third party web analytics packages such as Webtrends, Google Analytics and Omniture SiteCatalyst. The companys innovations also include keyword-level tracking solutions for online marketers who need to understand what paid search (PPC) traffic is driving phone calls. In 2010, the company expanded its service coverage area to Canada and the United Kingdom. Mongoose Metrics is a privately-held company based in Independence, Ohio and was founded in 2007 by information technology and telecom veterans, Stephen Abbey, Bradley Reynolds and Jeff Tirey. For more information about Mongoose Metrics products and services visit or call 1.877.784.0496. Follow us on Twitter @mongoosemetrics.

About Call Tracking

Call tracking is one method of lead generation measurement that brings substantial and highly measurable insight to the issue of understanding online-to-offline (web-to-phone) conversions. It enables clients to migrate from merely tracking the number of phone calls they receive from online advertising campaigns to understanding each callers online behavior and buying persona.

More importantly, call tracking allows businesses to calculate financial success for every form of advertising they are paying for. With call tracking, marketers now have an increasingly powerful tool to not only measure — but also analyze — offline conversions (phone calls) to more effectively determine success and make informed spending decisions.


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