Mongoose Metrics Partners with Unilytics to Add the Power of Call Tracking to Web Analytics

Cleveland, OH (PRWEB) March 15, 2010

Mongoose Metrics, an enterprise-level call tracking solutions provider, today announced a partnership with Unilytics, a leading web analytics consulting firm. The partnership allows clients of both companies to visualize a powerful marketing picture that illuminates which marketing efforts PPC, organic, e-mail, offline are driving phone calls, and ultimately, sales conversions.

Unilytics specializes in training and consulting for Google Analytics and Webtrends platforms for more than 800 clients across North America. Mongoose Metrics, also partnered with Webtrends and Google Analytics, focuses on providing robust phone call data which allows clients to simply quantify the offline impact of all their advertising (online and traditional).

Our partnership creates an even more powerful tool for marketers who want a full analysis online and offline for every form of advertising they buy. At the most basic, yet perhaps most illustrative level, we can tell you which keywords are driving phone calls, says Bradley Reynolds, chief executive officer for Mongoose Metrics. He adds, Whether youre spending $ 600 or six figures each month on advertising, its imperative to know everything possible about your return-on-investment. With Mongoose Metrics call tracking technology, advertisers can finally understand whos clicking, whos calling, how and why.

We believe our customers will see tremendous advantages by integrating Mongoose Metrics into their web analytics products, says Peder Enhorning, president of Unilytics. Measuring campaign conversions is critical and web analytics products do this well, except when visitors instead decide to pick up the phone and call in. Mongoose Metrics neatly fills this void and offers our customers an attractive way to better understand which campaigns are working and which are not.

Unilytics and Mongoose Metrics share a number of clients and the partnership leverages both companies existing assets to provide more value.

Call tracking (with local or toll-free numbers) enables businesses to answer formerly mysterious marketing questions such as:

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