Mongoose Metrics Publishes White Paper “Mobile Marketing Macro Trends (Part II)

Cleveland, OH (PRWEB) May 26, 2010

Mongoose Metrics, an enterprise-level call tracking solutions provider, today released the white paper, Mobile Marketing Macro Trends (Part II) available for download at Part I of the three-part series Mobile Marketing for Business: An Overview (Part I) is also available for download at .

Brands, corporations, political movements, religions and any entities which depend on interacting with the masses need to understand the progression and power of mobile marketing,” says Mongoose Metrics chief executive officer, Bradley E. Reynolds. In the paper, Reynolds reviews the state-of-the-industry, looks at its current limitations and makes predictions for the future.

Excerpt: With the availability of information instantly anywhere, the challenge becomes: how to filter that information so that only the things you value percolate to the top, other things are filtered out and you can adjust the filters to such a fine level that no good things get filtered.

Take the brain as an example; neural networks have evolved a filtering mechanism over millions of years to allow us to interact with an infinitely complex environment without instant meltdown. In terms of bandwith of information coming into your brain, infinitely more data than the conscious mind can address is filtered every second. Similar concepts apply as the bandwith of information available to people via mobile internet-enabled devices increases.

Part three of the series will continue with Mobile Attribution Analytics Call Tracking for Mobile Part III.

About Mongoose Metrics

Mongoose Metrics is a privately-held company based in Independence, Ohio and was founded in 2007 by information technology and telecom veterans, Stephen Abbey, Bradley Reynolds and Jeff Tirey. Mongoose Metrics is the authority for exposing what happens before, during and after phone conversations to assist clients with actionable data for quick and effective marketing spending. The company developed the industrys first patent-pending phone call tracking technology which integrates phone call reports into third party web analytics packages such as Webtrends, Google Analytics and Omniture SiteCatalyst. The companys innovations also include keyword level tracking solutions for online marketers who need to understand what paid search (PPC) traffic is driving phone calls. In 2010, the company expanded its service coverage area to Canada and the United Kingdom. For more information about Mongoose Metrics products and services visit or call 1.877.784.0496.

About Call Tracking

Call tracking is one method of lead generation measurement that brings substantial and highly measurable insight to the issue of understanding online-to-offline (web-to-phone) conversions. It enables clients to migrate from merely tracking the number of phone calls they receive from online advertising campaigns to understanding each callers online behavior and buying persona.

Call tracking (with local or toll-free numbers) enables businesses to answer formerly mysterious marketing questions such as:

Do my Web marketing campaigns generate phone calls?
Do these phone calls generate revenue?
Do certain pages or sections of my website cause visitors to pick up the phone? Do they take action over the phone?
Do prospects who call end up back on the site? Do they end up purchasing online?
More importantly, call tracking allows businesses to calculate financial success for every form of advertising they are paying for. With call tracking, marketers now have an increasingly powerful tool to not only measure — but also analyze — offline conversions (phone calls) to more effectively determine success and make informed spending decisions.


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