Cleveland, OH (PRWEB) March 29, 2010
Mongoose Metrics (http://www.mongoosemetrics.com), an enterprise call tracking solutions provider, today answers the questions, What can I do with call tracking? and How will call tracking help me increase sales, reduce costs and improve customer loyalty?
While basic call tracking technology has been around for the past 10 years, recent innovations during the past two years provide marketers with a robust set of tools to more effectively quantify the offline impact of online marketing initiatives, says Bradley Reynolds, chief executive officer for Mongoose Metrics. Until now, its been impossible to see a full conversion picture of clicks next to phone calls but with todays tools marketers can integrate call tracking data with web analytics vendors such as Webtrends(TM), Omniture Site Catalyst(TM) and Google Analytics(TM) as well as CRM software and bid management providers, Reynolds adds.