Morning at MAGNET: Marketing 101 for Manufacturers
Event on 2013-05-21 00:00:00
Manufacturing Advocacy & Growth Network (MAGNET)
1768 E. 25 St.
Cleveland, OH 44114
Tuesday, May 21, 2013, 8 – 10am
There are hundreds of ways for manufacturers to market their products, but where do you start?
Matt Sonnhalter (President of Sonnhalter) and Sage Lewis (President of SageRock) will take you through a Marketing Boot Camp by covering some of the basic principles of marketing. Among the topics to be covered are:
Target Audience – decision maker vs. decision influencer
Brand Positioning/Messaging – what does your brand stand for
Marketing Tactics/Elements – factors to consider when trying to identify and choose the correct ones for your company.
Attendees will also see practical demonstrations and examples of the various marketing tactics/elements used by manufacturers and the pros/cons for each—from traditional collateral, print ads and direct mail to some of the newer tactics such as social media, SEO and content marketing.
Matt and Sage will cover the key factors you should consider when planning and implementing marketing programs as well as top tips for helping make your marketing programs successful.
Sponsor: MAGNET The Manufacturing Advocacy & Growth Network
Sponsor Web Address: www.manufacturingsuccess.org
Sponsor Contact: Linda Barita
Sponsor E-Mail: firstname.lastname@example.org
Sponsor Phone Number: 216.391.7766
Cleveland, United States