MORTGAGE Brokers SEARCH ENGINE OPTIMIZATION – SEO for mortgage brokers

MORTGAGE Brokers SEARCH ENGINE OPTIMIZATION – SEO for mortgage brokers
Event on 2015-05-27 09:00:00

 

The deliverables of this program will have a direct bearing on enhancing business in the areas of…

 

  • Marketing (To understand and research the target market & competition more effectively)
  • Sales (To improve interactive communication with client & enhance lead generation)

 

Topics include:

  • What is online marketing?

  • Exploring the components of digital marketing

  • What makes a website effective?

  • Working with a designer or developer

  • Creating engaging web copy

  • Choosing responsive design

  • Understanding online analytics

  • Using goal and event tracking

  • Exploring the conversion funnel

  • Defining key performance indicators (KPIs)

  • Understanding SEO techniques

  • Conducting keyword research

  • Creating a content strategy

  • Leveraging local SEO

  • Understanding who's on social media

  • Marketing with Facebook, Twitter, LinkedIn, and Pinterest

  • Creating compelling video marketing campaigns

  • Building an email marketing plan

  • Measuring the success of your marketing efforts

  • Setting up a blog

  • Running A/B marketing tests

  • Looking at affiliate marketing

at Four Points Sheraton
7230 Argyll Road
Edmonton, Canada

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