Motive: Content marketing within the larger marketing strategy

Motive: Content marketing within the larger marketing strategy
Content marketing is firmly established as an essential channel within the marketing mix, alongside display, search and social. But what is content marketing? The reality is that, within the digital ecosystem, content marketing means different things …
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How Manufacturing Content Marketing Sets the Table for Sales
I recently received two emails from two different manufacturers. They both inquired about using manufacturing content marketing to help their sales efforts. Both these companies had used telemarketing and other conventional marketing tactics with very …
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