move technology to invisibility
Image by Will Lion
Computer technology is undergoing the same disappearance. If the information revolution succeeds, the standalone desktop computer will eventually vanish. Its chips, its lines of connection, even its visual interfaces will submerge into our environment until we are no longer conscious of their presence (except when they fail). As the network age matures, we’ll know that chips and glass fibers have succeeded only when we forget them. Since the measure of a technology’s success is how invisible it becomes, the best long-term strategy is to develop products and services that can be ignored.