Moving the Needle on PPC When You're Doing Everything Right

Moving the Needle on PPC When You're Doing Everything Right
Not bidding on branded terms, which means competitors own the majority of the SERP when potential customers and repeat customers searched for queries specifically targeting your brand. Now that ads take up 80% of the SERP above the fold, organic …
Read more on WordStream (blog)

Google fails to end speculation over search algorithm update
Google is yet to end speculation that it has updated its search algorithm beyond stating that it is always “tuning” algorithms to improve its result relevancy. Rumours that the search giant had made some alterations to its Search Engine Results Pages …
Read more on The Drum

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