Chicago, IL (PRWEB) June 02, 2014
Leading higher education marketing agency mStoner today added a new channel to its lineup of free professional development web shows serving higher education.
Marketing Live will focus on topics in communications, brand and brand strategy, content and social media strategy in higher ed. It will debut on mStoners Higher Ed Live network at 1 p.m. EDT on Thursday, June 5. The show will air every other week online at http://higheredlive.com/live.
Marketing Live Shows will be hosted by:
Tim Jones, Associate Vice President of Marketing at Clarkson University in Potsdam, N.Y.; and
Amy Jorgensen, Associate Director of Creative Services for Michigan State University’s Division of Residential & Hospitality Services.
Jones and Jorgensen both are recognized thought leaders in higher education marketing who will provide insights into the challenges that confront todays working professionals. They will interview practitioners, thought leaders, and others who can provide unique perspectives on issues and trends in an ever-changing industry.
Marketing Live joins a full lineup of shows on Higher Ed Live that includes:
Admissions Live (Monday)
Admissions, enrollment, retention
Nicole Lentine, Champlain College; and Chris DOrso, Stony Brook University
Advancement Live (Tuesday)
Alumni engagement, fundraising, and development
Ryan Catherwood, University of Virginia; and Andrew Gossen, Cornell University
Student Affairs Live (Wednesday)
Leadership, student affairs technology, conferences
Heather Shea Gasser, Michigan State University; and Chris Butler, Georgia Southern University
Higher Ed Live (Thursday)
Industry news, recent topics
Ashley Budd, Cornell University; and Michael Kiser, Colby College
Marketing Live (Thursday)
Communications, strategy, content and social media
Tim Jones, Clarkson University; and Amy Jorgensen, Michigan State University
All shows are at 1 p.m. EDT.
Marketing Live is sponsored by Formstack, a robust online form-building solution. With an intuitive drag and drop interface, the platform makes it easy for marketers to create branded, mobile web forms without writing code. Using Formstack, higher education marketers have the power to integrate existing applications, ensure software compliance, and double online response rates.
Higher Ed Live
Higher Ed Live is a network of live weekly web shows exclusively focused on higher education. Programming focuses on the role of digital media in higher education, admissions, marketing, advancement, and student affairs. Broadcasting live Monday through Thursday, each weeks episodes feature exclusive interviews with professionals from colleges and universities across the country; journalists; consultants; and, other thought leaders.
Higher Ed Live offers viewers direct access to some of the best and brightest minds in higher education and allows them to share their knowledge and participate in discussions around the most important issues in their field.
Tim is the Associate Vice President of Marketing at Clarkson University in Potsdam, N.Y., where he leads Clarksons marketing, branding, messaging, creative and digital strategy. His efforts focus on long-term strategic goals for admissions, student and alumni engagement, fundraising success, academic research and peer outreach.