MTL + ECOMMERCE ACADEMY: Ecommerce Metrics & Customer Acquisition

MTL + ECOMMERCE ACADEMY: Ecommerce Metrics & Customer Acquisition
Event on 2015-05-02 10:00:00

MTL + ECOMMERCE ADACEMY: ECOMMERCE METRICS & CUSTOMER ACQUISITION

We are pleased to announce that the first MTL + ECOMMERCE ACADEMY class will be held on Saturday, May 2nd at Notman House located at 51 Sherbrooke West. This 4-hour class is an introduction to ecommerce metrics and customer acquisition. The instructor will present the key metrics that matter in ecommerce and how to measure them. He will then give an overview of some of the important marketing channels and how to leverage them effectively to grow your online business.

The instructor is Charles Brun, Founder of MTL + ECOMMERCE and CEO and Co-Founder of Now In Store. 

=== Class Tuition Fee ===  

4-Hour Class (Includes Breakfast): .00

=== Class Syllabus ===

INTRODUCTION TO ECOMMERCE METRICS AND CUSTOMER ACQUISITION

PART 1

I) Metrics for Ecommerce
 
 a) Customer Lifetime Value (CLTV)
   b) Customer Acquisition Cost (CAC)
   c) Cost Per Click (CPC)
   d) Conversion Rate & Conversion Funnel
   e) Segmentation
   f) UTM codes and tracking

II) Lean Marketing Channels
 
 a) Content Marketing & Guest Posting
   b) Leveraging existing networks
   c) Influencers
   d) Group Buys and Flash Sales
   e) Email marketing

PART 2

III) Optimizing your online store
   a) Optimizing your funnel
   b) Landing page optimization

IV) Paid User Acquisition Channels
   a) Multi-Attribution
   b) Remarketing
   c) Facebook Custom Audiences
   d) Affiliate Marketing
   e) Paid Search


=== Agenda === 

9:30 AM Doors open for breakfast 

10:00 AM Part 1 of class begins

12:00 PM Lunch Break (30 minutes)

12:30 PM Part 2 of class begins

2:30 PM End of class

=== Instructor ===

Charles Brun — Chief Executive Officer and Co-Founder — Now In Store

Charles Brun is the CEO and Co-Founder of Now In Store, a marketing platform that allows ecommerce stores to create smart catalogs. He's a serial entrepreneur passionate about launching new ventures and always hungry to disrupt new industries.

Apart from Now In Store, Charles is also the organizer of MTL + ECOMMERCE, Canada’s largest monthly eCommerce event which counts over 2,000 active members and featured keynote speakers from companies like Shopify, Frank & Oak, LightSpeed Retail, Beyond The Rack, Yellow Page Group, Ice.com and Canada Post.

 

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SPECIAL THANKS TO OUR SPONSORS

OFFICIAL PARTNER  

 

 

GOLD SPONSORS 

 

SILVER SPONSORS

 

BRONZE SPONSORS  

at Notman House
51 Sherbrooke Ouest
Montreal, Canada

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