My AdWords Debacle: Statistics and Stories

My AdWords Debacle: Statistics and Stories
The Web stats are done through the AdWords campaign management screens, which I access by logging into my AdWords account. (These screens are so complex that I can't describe them — and Google doesn't even have a help page explaining them, …
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My AdWords Debacle: Dumb and Happy
I'm going to tell you a story. It's a narrative that is built around a set of facts and events that happened over the last six months. I am starting with this explanation because, in the end, the problem I confronted was how to understand what was …
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My AdWords Debacle: A New Product
Although I didn't realize it at the time, the trouble I started to describe in Monday's post began at the end of 2011. That's when we got a call from a client for a low-cost, modular, folding table. This is a particular configuration of conference …
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