Mynewsnight: Back to the Future of Comms

Mynewsnight: Back to the Future of Comms
Event on 2015-04-30 18:30:00

What has changed in the PR, Comms & Content landscape since FutureComms14? How fast is the industry moving? What are the current technologies and tools available to PR and content professionals?

Join us for an evening of discussion around the topics of FutureComms15…

You'll also have a chance to WIN tickets for our PR & Comms Event of the Year, FutureComms15, on 18th June.

Mynewsnight is both a seminar and networking/social event. Each of the 3 sessions will last for approximately 30 minutes with pizza and drinks at the end.

We look forward to seeing you there!


6 – 6.30 pm: Registration

6.30 – 7.00 pm: PR Predictions from Last Year: Fails and Wins | Stuart Bruce

Are content and storytelling slowly replacing more traditional PR practices? Are PR consultancies beginning to offer a more integrated approach to campaigns? Have we cracked the measurement code for PR? In his talk, Stuart reflects on the predictions made last year and revealing which ones did and didn’t come true.


7 – 7.30 pm: Have Brands Become More Condescending? | Jon Morter

Is Persil still telling people what to do on Facebook? Do KFC keep asking followers to comment “Om Nom Nom” on their posts? Does Cyber Streetwise still wonder if you have a computer (even though you're on Facebook)? Jon Morter will be following up on his hilarious FutureComms14 presentation and revealing this year’s 8 most hated types of Facebook posts from brands.


7.30 – 7.45 pm: Networking Break & Drinks

7.45 – 8.15 pm: Panel Discussion: The State of Play for PR, Social Media and Content Marketing  | Chair: Adam Cranfield – Panelists: Emma Hart, Janaka Abeywardhana, Stuart Bruce, Jon Morter, Robert Rose (video call)

Should brands act like media companies? What is the business case for content marketing? Has social media marketing had its day? Is it better to earn coverage than buy attention? What are the trends in media consumption in B2B and B2C and how can comms pros take advantage? These are some of the questions we will cover in that session.

8.15 – 8.30 pm: Q&A's 

8.30 – 9.30 pm: Networking, Drinks & Food



Jon Morter – Social Media Campaigner

Jon is best known for his gatecrashing of the music industry in 2009 with his phenomenal ‘Rage Against The X Factor’ campaign, sweeping Rap/Metal band Rage Against The Machine into the sought after UK Christmas No.1 spot, breaking a Guinness record for downloads in the process. He has also recently gained notoriety within the Social Media community for creating the ‘Condescending Corporate Brand’, a fake company lampooning large companies trying to ‘do’ social media, yet getting it spectacularly wrong. He has also appeared in many TV shows including Channel 4’s ‘Big Fat Quiz of the Year’.@JonMorter

Stuart Bruce – Public Relations Adviser

Stuart Bruce is an award-winning international public relations adviser and trainer specialising in digital corporate communications, digital public affairs and lobbying, crisis communications, online PR and corporate social media. Based in the UK he travels to provide counsel and training to companies and government clients in Europe, Middle East, central Asia, USA and Asia Pacific. He regularly speaks at PR conferences around the world.@StuartBruce

Robert Rose – Chief Strategy Officer at the Content Marketing Institute (video call)

Robert is the Chief Strategy Officer for the Content Marketing Institute and a senior contributing consultant for Digital Clarity Group. Robert’s highly anticipated second book – Experiences: The Seventh Era of Marketing has just been published. His first book, Managing Content Marketing, spent two weeks as a top ten marketing book on and is generally considered to be the “owners manual” of the Content Marketing process. Robert is also the co-host of the podcast PNR’s This Old Marketing, the #1 podcast as reviewed by @Robert_Rose

Emma Hart – Co-founder and Director at Missive

Emma co-founded Missive in January 2015. Missive specialises in defining and differentiating technology-driven businesses in an industry of unrivalled competition, innovation and opportunity. Prior to Missive, Emma worked for O2 as Head of PR, responsible for O2’s consumer and b2b PR activity as well as a programme of thought-leadership communication for the UK board. In October 2013 Emma’s team won the PR Week In-House PR Team of the Year Award. @EmmaHart

Janaka Abeywardhana – Founder of Agoraa – Content Marketing Software

Janaka is CTO at Axonn, one of the leading content marketing agencies in the UK, with over 15 years’ experience building strategies, developing technology and creating excellent content. He's also the founder of Axonn's content marketing software Agoraa, a content management system that helps you create, analyse and optimise content. @janaka_a

Adam Cranfield – Director Digital FWD

Adam Cranfield is a digital marcoms consultant and director at DigitalFWD. He has 16 years' experience spanning B2B, B2C, nonprofit, in-house, agency and consultancy roles. Adam has been an editor, project manager, web manager and head of marketing, working in both small teams and large organisations. Adam works on a wide range of projects, from digital strategy, to content marketing, user experience, product development, and data/technology consultancy. @adamcranfield

Followed by Food & Drinks!



Check out videos and pictures from our last Mynewsnight

All pictures from Mynewsnight – The Game of Influencer Relations

Alex Myers – The Influencer Economy

How to Influence Journalists Through Social Media

at Ludgate Suite
America Square Conference Centre
City of London, United Kingdom

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