New Albany, IN (PRWEB) April 11, 2014
Dentists should focus on the needs of their patients, not what they have to offer, if they want to attract more and better patients, a dental web marketing expert from New Albany, Ind., told a group of more than 500 assembled at an annual continuing education conference Thursday, April 10.
Patients have three concerns: Will it hurt, how much will it cost and is it done right, said Colin Receveur, founder and CEO of SmartBox Web Marketing, the leading Internet marketing consulting firm for dental practices, at Excellence in Dentistrys 23rd Annual Spring Break Seminar, The Godfathers of Dentistry, in Destin, Fla.
Its like if youre sitting in your house and suddenly water starts pouring out of the ceiling, Receveur said. You dont care how the plumber fixes the problem; you just want it fixed.
The best dental websites do not spend too much time explaining how procedures are done, he said. Good dental website design and dentist marketing focuses on addressing patients needs, Receveur said.
In his presentation How To Dominate The Internet Like a Boss, Receveur also cautioned the dentists not to focus too much on numbers like Facebook Likes, website clicks, Twitter followers or even Google search result rankings.
Thats like if youre building a house and assuming the carpenter is doing a good job because he has a really nice hammer, Receveur said. What matters is results, and those are just tools to get those results.
For dentists, that means the number of new patients who set up appointments.
Thats not to say that dentists should not adopt a new patient marketing system that focuses on dental SEO (search engine optimization). Dentist SEO is how prospective patients find dentists when they search online.
But simply being No. 1 in a Google search is not enough, he told the group.
Receveur also encouraged attendees to increase their use of video if they want new dental patients. Videos of dentists, their staff and their patients help prospective patients feel more comfortable when choosing a dentist to solve their problems.
Receveur is not a dentist, but his father is, and he began working in his fathers office at the age of 7. By the time he was a teenager, he was building websites for his father and other dentists when other kids his age were working fast-food jobs.
Receveur founded SmartBox Web Marketing in 2001. By 2006 he had partnered with Dr. James McAnally, CEO and founder of Big Case Marketing, to work with McAnallys Elite clients. Receveur began working with Dr. Michael Abernathy, owner and founder of Summit Practice Solutions, and his nationwide list of clients in 2010.
SmartBox Web Marketing now has more than 360 clients on three continents.
Receveur, a nationally recognized speaker, author and Internet marketing expert, has been featured in numerous dental publications. They include the prestigious Dental Economics magazines Dentistry IQ Video series and being on the cover of The Profitable Dentist.
He also has written three best-selling books: “The Dentists Strategy Guide to Video Marketing,” “How to Stay In Front of Your Patients Until They Are Ready to Buy” and “Web 3.0: What Every Dentist Must Know to Thrive in the New Economy.”
Receveur recently finished his fourth book, “Attract More Patients in the Next 6 Months than in the Past 6 Years,” which is available at MoreAndBetterPatients.com.
SmartBox Web Marketing offers a dental web marketing system that includes web design, content creation and management, video and multimedia productions, phone call tracking, customer-relations management, social networking, search engine optimization, mobile marketing, blogging and reputation enhancement.
SmartBox Web Marketing is located at 819 Mount Tabor Rd., Suite 8, New Albany, IN. The phone number is (888) 741-1413. For more information about what SmartBox Web Marketing can do for you, visit the companys website at smartboxwebmarketing.com.
The 23rd Annual Spring Break Seminar, The Godfathers of Dentistry, featured 20 speakers, including Receveur; Dr. Gordon Christensen, advertised as the no. 1 lecturer and influencer in the dental profession; and Dr. William “Woody” Oakes, founder of Excellence in Dentistry.
Excellence in Dentistry is a dental continuing education and coaching company in New Albany, Ind., that also publishes “The Profitable Dentist” magazine.
Called The Profitable Dentist, Oakes has been called one of the “Giants of Dentistry” and one of the “Top Clinicians in Continuing Education” by “Dentistry Today.”
The seminar, which cost $ 1,300 per person to attend, runs April 10-12 and attendees receive 16 hours of continuing education credit.
The annual seminar offers dentists the chance to learn cutting-edge dental and practice-management solutions, hear about the latest tools and technology from vendors, and earn the continuing education credits needed to keep their dentistry license.