NET:101 Perth Social Media & Internet Marketing For Business
Event on 2012-11-09 09:00:00
Get your organisation up to speed with business level social media, search engine optimisation, and online content marketing. The format of the session is entirely web based utilising detailed, live online demonstrations and case studies.
This is the same workshop that has recently been delivered to organisations such as Nestle, beyondblue, NRMA and MLC.
Who should come along? Anyone sensing gaps around their understanding of how social media and internet marketing applies to modern business. While useful, no prior online experience is assumed.
A Certificate of Training is sent out to all attendees.
Venue location: Australian Institute of Commerce + Technology, Level 2 City Central, 166 Murray St, Perth CBD.
Format: Informal and limited to 18 people.
Refreshments: Morning tea, lunch and afternoon tea are provided.
Takeaways: A workbook and a 2GB USB stick pre-loaded with support resources.
Wireless: A wireless hub is available at no charge if you wish to bring a laptop or wireless device.
1. A SOCIAL MEDIA FOR
TWITTER as a marketing and PR tool – how to use it for customer relations, crisis management, corporate reputation, event coverage, product promotions & sales, or issue advocacy.
Manage your business FACEBOOK presence – setting up brand pages, moderating comments, and building your community.
Create a 7-point BLOGGING strategy for your business – who in your organisation should be blogging, what, how often and why.
Online video and YOUTUBE – a must-include within any online marketing or communications strategy.
Use LINKEDIN to find and connect with your industry network; create a professional company page for your organisation.
Heads up! Two important new social media platforms with business impact: GOOGLE PLUS and PINTEREST
2. WEBSITE OPTIMISATION & MEASUREMENT
CONTENT MANAGEMENT SYSTEM (CMS) basics. Save money and time by managing your own website content – no technical or coding experience required.
Tap into unpaid SEARCH MARKETING – put your web pages high onto the page 1 search results of Google and other search engines using market segmentation mapping.
Set-up GOOGLE ANALYTICS for your website to measure and report on the effectiveness of your online marketing and communications campaigns – including social media sourced traffic.
3. ONLINE CONTENT MARKETING
Position your organisation as a THOUGHT LEADER or subject matter expert within your industry sector.
Enhance your BRAND’S REPUTATION and increase sales leads by educating your potential customers or clients with layers of relevant online content.
WORKSHOP PRESENTER – TIM MARTIN
at Australian Institute of Commerce and Technology
166 Murray St