NET:101 Perth Social Media & Internet Marketing Hands-On Skills Training

NET:101 Perth Social Media & Internet Marketing Hands-On Skills Training
Event on 2013-02-21 09:00:00

This workshop is positioned for social media and internet marketing practitioners, agency staff, or anyone undertaking implementation work on behalf of a client. Or maybe you want to set-up your own consultancy – this would be a good opportunity to flesh out your market offering. 

The format is step-by-step process driven, using live demonstrations.

A Certificate of Training is sent out to all attendees.



 1. Social Media Touch-Points

  • Apply STRONG BRANDING and background imagery to your social media platforms: Facebook, Twitter, YouTube and Google+
  • Use SOCIAL MEDIA SHARE BUTTONS from Facebook, Google+, Twitter, LinkedIn and Pinterest to give your online content social wings
  • Take advantage of the prevalence of SOCIAL MEDIA MOBILE APPS to encourage brand and name tagging of updates, images and videos at local public events and within physical retail environments – includes apps from Instagram, Foursquare and Facebook
  • The rise of VISUALLY BASED SOCIAL MEDIA such as Instagram, Pinterest and Tumblr – how  they apply to brands, products and public events

 2. Marketing Video Comms, Monitoring & Reputation Management

  • Ride the ONLINE VIDEO MARKETING wave using YouTube  and its expanding suite of video enhancement features
  • Manage ONLINE REVIEWS on the major review sites: the good, the bad and the fake
  • Automate an ONLINE MONITORING process for all of your brand names

 3. Website Enhancements

  • Run a 35 point HEALTH AUDIT on your own website
  • Set up ADVANCED GOOGLE ANALYTICS reporting for conversional goals, event tracking and segmented reporting

4. And Also Good to Know

  • Generate your own QR (QUICK RESPONSE) codes for your off-line marketing collateral
  • Claim and optimise your Google+ Business listing (yes, your business most likely has one sitting out there already!)
  • Learn to identify RISING ONLINE INTEREST TRENDS for specific industry sectors


at Saxons
15 William Street
Perth, Australia

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