New Appsee for Android Lets App Makers See What Users See

Tel Aviv, Israel (PRWEB) March 31, 2015

Appsee, a leading mobile analytics solution that enables companies to measure, understand and optimize the app user experience, today announced support for all major Android-supported platforms. Appsee for Android is the industrys first user experience analytics solution for Android. It enables mobile product managers, app developers, UX/UI designers and marketers to understand exactly how users interact with their apps, as if they are seeing the app through users’ eyes. Launched initially for the iOS app community, Appsee has more than 100 million installations of its Software Developers Kit (SDK) and tracks more than 50 billion data points per month.

The company also announced today that Appsee is now part of the Adobe Digital Marketing Cloud Partner Program, integrating Appsee’s user experience analytics solution with Adobe Analytics. This will enable customers to easily leverage Adobe’s advanced segmenting and reports capabilities with Appsee’s user recordings to help them gain a deeper understanding of users’ behavior.

Appsee gives us a whole different perspective about how people use our apps, said Jimmy Winter, Mobile Product Manager at Hudl, which provides sports video software and apps for coaches, athletes and teams. Appsee has already helped us dive deeper into user behavior and make adjustments to the navigation of our app, in order to provide a much smoother and better user experience.

New: User Experience Analytics for Android

It can be extremely challenging to accurately determine how apps perform across the wide range of Android devices, OS versions and ROMs. Traditional Android analytics tools are limited to basic quantitative data such as number of users, geographic breakdown, and OS version. Appsees user experience analytics for Android provides visual insight into how users engage with apps and how the app appears in each variation of screen resolutions, OS, and ROMs. Using Appsee’s solution, app developers can understand why users take certain actions and what issues arise.

To see an example of a session replay click here. Appsee automatically captures every screen, gesture (tap, swipe, pinch), popup and action. Developers use this information to identify and correct technical, usability and UX issues, and improve important processes, such as onboarding, in-app purchases, and sign-in.

With todays launch, Android app developers and publishers will have access to all of Appsees visual analytics features, including:

This entry was posted in Digital Marketing and tagged , , , , . Bookmark the permalink.

Leave a Reply