(PRWEB) October 14, 2012
The new turnkey dental marketing websites from Internet Dental Alliance, Inc. (IDA) help dentists stand out from their competition with strategic search engine optimization (SEO). IDA’s websites, or New Patient Portals, accomplish this in two ways. First, IDA’s proprietary LeadFire content publishing technology can automatically optimize hundreds of web pages in just a few minutes. Second, IDA’s online Control Panel lets doctors add their choice of different web pages that help doctors differentiate themselves from other practice in their area. For example, by personalizing their “Doctor’s Philosophy” page, dentists will automatically add long tail keywords that help them stand out to consumers searching online for a dentist.
For those who are not familiar with SEO jargon, a long tail keyword is a phrase that contains three or more words that are very specific in describing what the online searcher wants. They can lead to higher conversion rates because they are more likely to result in the searcher finding exactly what meets their needs.
For example, a consumer could type ‘dentist’ into the search engine, or instead could type the long tail keyword ‘gentle dentist Invisalign