New Global Yellow Pages Industry Report

London (PRWEB) September 23, 2013

This report analyzes the worldwide markets for Yellow Pages in US$ Million by the following Product Segments: Print Yellow Pages, Internet Yellow Pages, and Mobile Yellow Pages.

The report provides separate comprehensive analytics for the US, Canada, Japan, Europe, Asia-Pacific, Latin America, and Rest of World.

Annual estimates and forecasts are provided for the period 2009 through 2018.

The report profiles 134 companies including many key and niche players such as Dex Media, Inc., Eniro AB, Solocal Group, Seat PG SpA Italy, Sensis Pty Ltd., Trudon (Pty) Ltd., TRUVO, Valley Yellow Pages, Hibu plc, hibu Inc., Yellow Pages Group, YP, and ZipLocal.

Market data and analytics are derived from primary and secondary research. Company profiles are primarily based upon search engine sources in the public domain.


Study Reliability and Reporting Limitations I-1

Disclaimers I-2

Data Interpretation & Reporting Level I-2

Quantitative Techniques & Analytics I-3

Product Definitions and Scope of Study I-3

Print Yellow Pages I-3

Internet Yellow Pages (IYP) I-4

Internet Yellow Pages (IYP)



Prelude II-1

Print YP Still Significant, But Losing Momentum II-2

Digital Expansion to Pep up Revenues II-3

Yellow Pages Market Shifts towards Digital Platform II-3

Impact of Recession in Retrospect II-4


Yellow Pages Find Favor for Local Searching II-5

Table 1: Local Search Market (2012): Percentage Share

Breakdown of Searches by Format (includes corresponding

Graph/Chart) II-5

Local Search Marketing: Implications for Yellow Pages II-5

Table 2: Leading Worldwide Sources of Local Business

Information (2012): Percentage Share Breakdown by Source

(includes corresponding Graph/Chart) II-6

Table 3: Global Advertising Market (2011): Percentage Share

Breakdown by Format – TV, Direct Mail, Newspapers, Internet,

Yellow Pages, Magazines, Radio and Others (includes

corresponding Graph/Chart) II-6

Local SEOs: An Emerging Trend II-7

Advertising in Both Print and Internet Advantageous for

Businesses II-7

Top 10 Categories in the Printed Yellow Pages (2010): Ranked

on the Basis of Usage II-7

Top 10 Categories in Internet Yellow Pages (2010): Ranked on

the Basis of Usage II-8

Location-based Advertising: A Preferred Advertising Solution II-8

Online Video: A Major Offering from Online Yellow Pages II-8

Amidst Tough Conditions YPs Turn to Innovation II-9

Yellow Pages Companies: Struggling to Survive II-9

YP Publishers Diversify to Stay Ahead II-9

Group Buying Offerings and Yellow Pages Market II-10

Why Yellow Pages Usage Will Continue in the Near Future? II-11


Print Yellow Pages Market under Pressure II-12

Search Engines Spelling Doom for Printed Directories? II-12

Dealing with Googles Dominant Presence II-13

Google Suppresses Referrals to YP Directories II-13

Companies Strategize to Curb Falling Fortunes of Printed

Directories II-13

Publishers Look to Sustain Growth through Abridged Yellow Pages II-13

Directories in Metros: No Longer Viable? II-14

Directories with Specific Functions: Opportunities to Tap II-14

Printed Directories: Preferred Option for Specific Businesses II-14

Small or Large: Deciding on the Ad Size in Printed Directories II-15

Printed Directories Focus on Leads-Based Selling II-15

Brand Recognition Drives Customer Preference for IYPs II-15

Sustainability: A Key Concern for Print Yellow Pages Market II-15

Ban on Distribution of Print YP II-16

Small Businesses and Printed Yellow Pages II-16

High Relevance of Yellow Pages Ad Campaigns for Small

Businesses II-16

Ad Spending in SMBs: Printed Directories Hold Ground II-17

Table 4: Advertising in Small and Medium Businesses (2010):

Percentage Share Breakdown of Usage Rate for Facebook,

Printed Yellow Pages, Twitter, and Others (includes

corresponding Graph/Chart) II-17

Table 5: Advertising Spend by Local SMEs (2010): Percentage

Share Breakdown by Channel – Yellow Pages, Newspaper,

Website, Direct Mail, Magazines, Radio, and Others

(includes corresponding Graph/Chart) II-18

Online Yellow Pages Revolutionizes Telephone Number Listings II-18

Internet Marketing Gaining Over Yellow Pages II-18

Can Internet Enables YP Companies to Fight Declines in

Printed Directories Category? II-19

Brand Image Propels Internet Yellow Pages Searches II-19

Growing Mobile Phone Usage Drives Mobile Yellow Pages Market II-19

Rising Smartphones Usage: A Major Growth Driver II-20

Table 6: Popular Uses of Smartphones (includes corresponding

Graph/Chart) II-20

Most Researched Local Business Categories on Mobile Devices

(2011) II-21

Table 7: Worldwide Smartphone Penetration Rate by

Geographic Region (2012) (includes corresponding

Graph/Chart) II-21

Table 8: Global Mobile Devices Market (2013E): Percentage

Share Breakdown of Unit Shipments by Device Type (includes

corresponding Graph/Chart) II-22

Worldwide Mobile Subscriber Base – Key Statistics II-22

Table 9: Penetration Rate of Mobile, Active Mobile

Broadband and Fixed Broadband Subscriptions (2012E):

Breakdown by Geographic Region (includes corresponding

Graph/Chart) II-22

Table 10: Global Mobile Internet Market (2012): Percentage

Share Breakdown of Revenues for MMS/SMS, Entertainment,

Advertisement/ Search, Enterprise Services and Other Data

Access (includes corresponding Graph/Chart) II-23

Essentials to Succeed in Mobile Yellow Pages Market II-23

Mobile Local Services: The Future II-23

Mobile Yellow Pages Races Past Personal Computers II-24

Tablets Foray into Yellow Pages Market II-24

Mobile Search Apps on a Roll II-24

Apps Used to Find Local Business II-25

Mobile Local Search & Online Daily Deals: Opportunities for

Small Businesses II-25

Cross Device Targeting: A Key Analytics Solution II-25


Yellow Pages: The Concept II-26

Historical Journey of Yellow Pages II-26

From Where Do Publishers Source the Listings? II-26

ROI Generation in Yellow Pages Industry II-26

Print Yellow Pages II-27

Advantages of Print Yellow Pages Ads II-28

Disadvantages of Print Yellow Pages Ads II-28

Internet Yellow Pages (IYP) II-29

Types of Internet Yellow Pages Advertisements II-30

Sponsored Listings II-30

Banner Advertisements II-30

Email Links II-30

Advantages of Internet Yellow Pages II-31

Mobile Yellow Pages II-31

A Typical Mobile Yellow Pages Model II-32

Benefits of Online and Print Yellow Pages over Other Sources II-32

Permission-based Marketing II-32

Targeted Solutions II-32

Ideal for Movers II-33

Cost Effective Surrogates: A Threat II-33

Billboards II-33

Radio II-33

Cooperative Dir

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