Louisville, KY (PRWEB) May 29, 2013
New innovations in analytic tools by Bitext software are making a big splash, says ArnoldIT.com and Stephen E. Arnold, publisher of the influential search industry blog Beyond Search. The concept of sentiment analysis is a new focus of text processing companies, and Bitexts integrative approach is making sentiment analysis available to companies seeking to capitalize on its benefits while avoiding burdensome implementation costs.
In an uncertain economic environment, additional expenses are scrutinized. Not surprisingly, organizations that want to be in step with the data implications of the shift to mobile devices want a solution that works well and is affordable.
Fortunately, Bitext has stepped forward with a semantic analysis engine that focuses on complementing and enriching existing systems, rather than replacing them, Arnold said.
Bitexts sentiment analysis engine analyzes local sources of user comments to deliver an opinion and sentiment snap-in, together with topic categorization, a huge step forward in aggregating data. Bitexts system processes contents from user-generated reviews as well as more traditional data such as information in a CRM solution or a database of agent notes. One important step forward for Bitexts system is its inclusion of trends analysis.
For example, when in a city searching for a restaurant, a user can display the locations and consumers assessments of nearby dining establishments. Bitexts engine will go beyond the standard review and overall star scoring, and add to that details on the topics touched in the review and with what sentiment. This information is backed with a detailed list of opinions, positive and negative. Bitext also adds a sentiment score topic in the review, for each restaurant or shop identified on the map.
After his three lectures at the US enterprise search summit, Arnold said, Bitext has moved the state of the art forward with regard to sentiment analysis. Bitexts approach reduces implementation costs and makes next generation text-processing functions available where barriers previously existed.
The system can aggregate ratings and complex opinions on shopping experiences, events, or restaurantsany local issues. Bitext also boasts social media savvy. The system can process content from Twitter, Google+ Local, FourSquare, Bing Maps, and Yahoo! Local, among others, easily integrating with any of these applications.
The sheer flexibility of the product is a huge plus. Unlike other systems, Bitext presents an easy-to-understand and easy-to-use way to get a sense of what users really have to sayincluding in a variety of foreign languages.
For more information, visit http://www.bitext.com or http://www.bitext.com/2013/04/amazon-reviews-i-want-semantics-i-already-stars.html.
Bitext provides B2B multilingual semantic technologies with probably the highest accuracy in the market. Bitext works for companies in two main markets: Text Analytics (Concept and Entity Extraction, Sentiment Analysis) for Social CRM, Enterprise Feedback Management or Voice of the Customer; and Natural Language Interfaces for Search Engines and Virtual Assistants. Contact information is available at http://www.bitext.com/contact.html.
About Stephen E. Arnold
Stephen E. Arnold is a technology and financial analyst with more than thirty years of experience. In addition to Google: The Digital Gutenberg, he is the author of more than 50 journal articles and a number of other books, including Internet 2000 and the first three editions of the 600-page encyclopedia of search called The Enterprise Search Report. His newest studies of open source search are available from one of the global leaders in technology consulting, IDC. Visit Beyond Search at http://arnoldit.com/wordpress/ for more information about an audio version of his 2013 Cebit lecture, and http://arnoldit.com/wordpress/2013-new-services-from-arnoldit/ for his free Augmentext information services: The Trend Point, EMRxNow, RxScriptMD, and Gourmet de Ville.