New Marketing Initiatives Expand PaintFaucet.com’s Reach

(PRWEB) December 23, 2004

Inline with PaintFaucet’s recent nationwide expansion, PaintFaucet has initiated significant marketing efforts to attract the American homeowner to the site, but more specifically, to encourage the posting of homeowner projects so members of the PaintFaucet Network (service professionals) can bid on even more projects and continue winning new business. The increased marketing efforts hone in on PaintFaucet’s primary benefits… Convenience. Quality. Control.

Components of the campaign include:

300,000 nationwide e-mails and 50,000 geo-targeted e-mails sent to home-owners that have “opted-in” specifically for home improvement information

Online advertising on the following popular home improvement Web sites:

HomeTime.com (started Dec 2004)

BobVila.com (startingJanuary 2005)

Banner advertising to appear on a network of various Web sites

Search engine advertising:

Google.com

AskJeeves.com

AOL.com

Earthlink.net

Yahoo.com

MSN.com

Altavista.com

InfoSpace.com

Excite.com

G02Net.com

Sympatico.ca

Dogpile.com

Metacrawler.com

WebCrawler.com

AllTheWeb.com

Content site advertising:

ESPN

Knight Ridder

Aggressive media/press relation initiative

PaintFaucet.com in-site advertisements

Promotion of a $ 20 Gift Card from Lowe’s for homeowners who post, award, and finish a project

Affiliate marketing for vendors and content sites

Traditional off-line marketing such as billboards, newspaper ads, direct mail, and more…

For additional information about PaintFaucet, visit http://www.paintfaucet.com or contact Aaron Branson at 1-866-692-2823 E-mail: aaron.branson@paintfaucet.com.

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