New PPC tool BidCops drops charges for Google AdWords help

(PRWEB UK) 25 February 2013

New PPC tool BidCops is now available for free.

BidCops, originally available on a paid subscription model, was designed to provide Google AdWords help for PPC staff. Current subscribers can now use BidCops without charge.

The BidCops AdWords tool produces in-depth reports into 12 PPC performance metrics in just 30 seconds – data which would usually take 15 hours to compile.

Each BidCops PPC report also contains best practice recommendations from Google. The idea is to help PPC staff prioritise actions to improve their AdWords campaigns.

BidCops is fully approved by the Google API team and is completely safe and secure.

Unlike other AdWords tools, BidCops gives marketers the option to print reports in PDF format, features a date-range selector for comparative reports, and a support line staffed by a team of AdWords-qualified professionals.

Other PPC tools dont really help staff to improve their PPC accounts, explained Phil Robinson, commercial director of BidCops.

Some of the most popular PPC tools simply mark an account as a pass or fail. We wanted BidCops to provide genuine Google AdWords help: and that meant delivering more information than a simple grade.

As a result, BidCops offers lots of features which arent available with other free PPC tools like printable reports, performance comparison across a range of dates, and support from AdWords-qualified experts.

Weve also included advice and recommendations from more than 12 years of experience with PPC management, and best practice recommendations from Google. These help staff to understand their reports, and what actions are available to make improvements.

BidCops pulls PPC performance data into one single dashboard so its easy to see how PPC campaigns are performing at a glance.

PPC reporting is a time-consuming but imperative task, Phil Robinson added. But every minute spent creating an AdWords report is a minute which could be spent optimising the account. BidCops allows paid search staff to do what they do best: PPC management, rather than wasting time on PPC reporting.

BidCops reports focus on 12 PPC metrics. These include a full breakdown of keywords by conversion, and keywords which have wasted budget by failing to convert. It also looks at clicks by match type, CPA stats, and impression share.

Each section of the report is presented in easy-to-understand language, with graphs and charts illustrating performance, allowing PPC staff to quickly share their reports with managers, without having to spend time explaining what each metric means.

BidCops was developed by Internet marketing agency ClickThrough Marketing, which has used the tool to save time on AdWords reporting and allow its paid search staff to spend more time on PPC management.


Notes to editors:

For more information, please contact: Ali Harris at BidCops. Call +44 (0)1543 410 014 or email aharris(at)clickthrough-marketing(dot)com

About BidCops, the AdWords Reporting Tool:

BidCops is a free PPC tool which produces Google AdWords reports in less than a minute. It helps PPC advertisers save time analysing their PPC performance and provides Google AdWords help, and advice. BidCops is fully approved by the Google API team, and is 100% safe and secure. To register for BidCops, visit, or download the Google Chrome app via the Google Play store.

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