New PPC tool BidCops helps marketers save time and money on Google AdWords

(PRWEB UK) 11 February 2013

Internet marketers running paid search ads in Google AdWords could save time and money with the new PPC tool, BidCops.

Available in the US and the UK, BidCops cuts the time it takes to create PPC reports compiling crucial paid search information from Google AdWords in just 30 seconds.

A Google AdWords certified partner, and approved by the Google API team, BidCops offers far more meaningful information than other PPC reporting tools coupled with best practice recommendations from Google.

Each report features 14 crucial PPC reporting metrics: including conversions by keyword, clicks by match type, top converting keywords, keywords which waste budget and cost-per-acquisition by each match type.

Unlike other PPC reporting tools, BidCops pulls vital AdWords account information into one single dashboard: giving marketers an at-a-glance summary of their PPC performance, with in-depth analysis of which keywords are working, and which arent.

The interface allows PPC managers to compare performance across date ranges (like month-on-month, quarter-on-quarter or year-on-year), and each report includes advice and recommendations based on Google advertising best practice.

Each report can be printed in PDF format, and is written in simple, straight-forward language which anyone can understand.

Advertisers can log into BidCops via the homepage or download a cool app on Google Chrome.

The PPC tool was created by UK digital agency ClickThrough Marketing, to help staff cut the amount of time spent on reporting, and free up capacity to optimise AdWords accounts.

PPC reporting is notoriously arduous. Creating a detailed AdWords report can take hours and is a task most skilled PPC managers would avoid if it gave them more time to work on increasing paid search conversions.

ClickThrough Marketing has been using BidCops as a PPC tool to quickly find areas for improvement in AdWords accounts.

BidCops is available on a 14-day free trial, so PPC managers, paid search agencies and in-house marketers can experiment, and discover just how easy it is to use, and how much time they could save. A team of AdWords-qualified PPC staff is available to provide free support for users, and theres an in-depth FAQ section on the BidCops website.

There are other PPC tools out there, but we think BidCops will become the number one, indispensable AdWords reporting tool for Google advertisers, said Phil Robinson, commercial director of BidCops.

Each report is packed with important information, which other PPC tools simply dont show you.

Its all very good knowing if your AdWords account is good or bad but that wont necessarily help you improve.

BidCops includes tried-and-tested advice, and best practice recommendations from Google, to help all paid search advertisers make improvements to their PPC campaigns.


Notes to editors:

For more information, please contact: Ali Harris at BidCops. Call +44 (0)1543 410 014 or email aharris (at) clickthrough-marketing (dot) com

About BidCops, the AdWords Reporting Tool:

BidCops is a PPC tool designed to help paid search advertisers save time analysing their Google AdWords performance. It compiles in-depth reports in less than a minute: which would take hours to create manually. Approved by Googles API team, the tool is 100% safe and secure. BidCops enables PPC staff to quickly compare performance statistics, measure their conversions and find areas for improvement, combined with advice and information, including best practice recommendations from Google. PPC advertisers can get a free 14-day trial via the BidCops homepage at, or download the Google Chrome app via the Google Play store.

About ClickThrough Marketing:

Based in Lichfield, Staffs, ClickThrough Marketing aims to be Europes No.1 digital marketing agency. Since 2003, the company has helped clients in the UK and abroad get to grips with Internet marketing, SEO, PPC, content, online PR and web design. A trusted agency, ClickThrough is committed to providing clients with the best in results, innovation and excellence. ClickThrough is included on the Recommended Agencies Register and is regularly featured as one of the worlds top linkbuilding and reputation management agencies by independent authority

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